Samples of My Work

As a former association magazine editor, I’m particularly adept at understanding what associations want to convey to their membership. But I also excel at creating the slightly strange, but increasingly popular, beast that is sponsored content. Here are my recent clips, organized by type (magazine/white paper, blog post, and sponsored content). Additional clips available by request.

Magazine Articles/White Papers

magazines

My Town,” The Residential Specialist, Mar/Apr 2019, Residential Real Estate Council

You’re Invited: 4 Tips for Growing Your Business Through Event-Based Marketing,” The Residential Specialist, Jan/Feb 2019, Residential Real Estate Council

Tech Tools to Help You Score and Manage Listings,” The Residential Specialist, July/August 2018, Residential Real Estate Council

5 Ways to Deal with Clients That Want to Cut Your Commission,” The Residential Specialist, January/February 2018, Residential Real Estate Council

How Top Agents Are Converting Online Leads,” The Residential Specialist, July/August 2017, Council of Residential Specialists

Workers Age 50-Plus in the Gig Economy: A Look at Tutors on the Wyzant Platform,” white paper for the online tutoring company Wyzant, July 2017

5 Trends in Luxury Home Marketing,” The Residential Specialist, May/June 2017, Council of Residential Specialists

Spotting the Yellow Flags—And Dealing with Them,” Journal of the Association of Staff Physician Recruiters, Spring 2017

Working with Foreign Buyers,” The Residential Specialist, March/April 2017, Council of Residential Specialists

Ensuring Efficient Living in a Micro Unit,” Units, February 2017, National Apartment Association

Moving the Message,” ACR Bulletin, October 2016, American College of Radiology

Crowdsourcing Solutions to Improving the First Year,” Public Purpose, Fall 2016, American Association of State Colleges and Universities

Google Fiber: Making the Right Connections?” Units, October 2016, National Apartment Association

What Full-Practice Authority for APRNs Could Mean for Staffing Models,” Journal of the Association of Staff Physician Recruiters, Summer/Fall 2016

Flying High,” Units, September 2016, National Apartment Association

Real Estate in College Towns,” The Residential Specialist, September/October 2016, Council of Residential Specialists

Making the Most of a Moment,” Public Purpose, Summer 2016, American Association of State Colleges and Universities

5 Tips for Client Follow-Up,” The Residential Specialist, July/August 2016, Council of Residential Specialists

Treating the ‘Zebra’ Patient,” AOA Focus, June 2016, American Optometric Association

Playing to Your Strengths,” Public Purpose, Spring 2016, American Association of State Colleges and Universities

How to Treat Pregnant and Breastfeeding Patients,” AOA Focus, May 2016, American Optometric Association

The Dynamic Duo,” AOA Focus, April 2016, American Optometric Association

Turning the Page,” Public Purpose, Winter 2016, American Association of State Colleges and Universities

How to Improve Curb Appeal,” The Residential Specialist, January/February 2016, Council of Residential Specialists

Broadcast Views,” Associations Now, July/August 2015, American Society of Association Executives

Hire Power,” Associations Now, July/August 2015, American Society of Association Executives

Blog Posts

Obits We Love: Know Your Loved One,” Modern Memorials Blog, March 2018
Female Funeral Directors on Track to Take Over Field,” Modern Memorials Blog, March 2018
Greener Cremation Method Spreading Across the U.S.,” Modern Memorials Blog, November 2017
Funeral Homes Providing Comfort with Therapy Dogs,” Modern Memorials Blog, August 2017
How Funeral Homes Are Catering to People Choosing Cremation,” Modern Memorials Blog, May 2017
5 Tips for Overcoming Your Fear of Writing—And Becoming a Better Writer,” Team of Creatives blog post, April 2017
Obits We Love: A Tribute to a Mother’s Sense of Humor,” Modern Memorials Blog, March 2017
“Unlike Other Communist Leaders, Castro Chose Cremation,” Modern Memorials Blog, December 2016

New York City Taxi Drivers Launch Association in Response to Uber,” post on Associations Now blog, Aug. 14, 2015, American Society of Association Executives

Sponsored Content

How to Measure the Success of Your Event,” Choose Chicago-sponsored pot on Associations Now site, November 2017

Want Better Engagement? Make Your Convention Unconventional,” Tourisme Montreal-sponsored post on Associations Now site, October 2017

Can Encouraging Bleisure Travel Boost Millennial Conference Attendance?” Visit Indy-sponsored post on Associations Now site, September 2017

3 Tips to Help Property Managers Get More Done,” and “Preventive Maintenance Time Is Now,” National Apartment Association sponsored newsletter articles for Lowes, April 2016

How to Make Renovations Easier,” and “Learning the Industry’s Needs,” National Apartment Association sponsored newsletter articles for Lowes, February 2016

Putting Purchasing Power to Work” and “One-Stop Shopping,” National Apartment Association sponsored newsletter articles for The Home Depot, September 2015

Road Warriors Discuss What They Want — and Don’t — in a Hotel Stay,” sponsored content for USA Today, Oct. 26, 2015

Stay Comfy and Healthy on Long-Haul Flights,” sponsored content from Qantas for USA Today, July 7, 2015

Avoid 5 Common Gaps in Insurance Coverage,” sponsored content from Farmers Insurance for USA Today homepage, October 21, 2014

Meetings for a Mobile Generation,” advertorial for Marriott Meetings, Associations Now, May/June 2014

Tablets and the Future of Education,” sponsored content from Dell for USA Today homepage, Apr. 28, 2014

The Art of the RFP,” advertorial for Marriott Meetings, Associations Now, Mar/Apr 2014

Consumer Publications

Handling Homework,” Back to School, a USA Today magazine, Fall 2015

Win the Homework Wars,” Back to School, a USA Today magazine, Fall 2014

Niche Markets,” Washington Flyer, Jan/Feb 2014