As a former association magazine editor, I’m particularly adept at understanding what associations want to convey to their membership. But I also excel at creating the slightly strange, but increasingly popular, beast that is sponsored content. Here are my recent clips, organized by type (magazine/white paper, blog post, and sponsored content). Additional clips available by request.
Magazine Articles/White Papers
“My Town,” The Residential Specialist, Mar/Apr 2019, Residential Real Estate Council
“You’re Invited: 4 Tips for Growing Your Business Through Event-Based Marketing,” The Residential Specialist, Jan/Feb 2019, Residential Real Estate Council
“Tech Tools to Help You Score and Manage Listings,” The Residential Specialist, July/August 2018, Residential Real Estate Council
“5 Ways to Deal with Clients That Want to Cut Your Commission,” The Residential Specialist, January/February 2018, Residential Real Estate Council
“How Top Agents Are Converting Online Leads,” The Residential Specialist, July/August 2017, Council of Residential Specialists
“Workers Age 50-Plus in the Gig Economy: A Look at Tutors on the Wyzant Platform,” white paper for the online tutoring company Wyzant, July 2017
“5 Trends in Luxury Home Marketing,” The Residential Specialist, May/June 2017, Council of Residential Specialists
“Spotting the Yellow Flags—And Dealing with Them,” Journal of the Association of Staff Physician Recruiters, Spring 2017
“Working with Foreign Buyers,” The Residential Specialist, March/April 2017, Council of Residential Specialists
“Ensuring Efficient Living in a Micro Unit,” Units, February 2017, National Apartment Association
“Moving the Message,” ACR Bulletin, October 2016, American College of Radiology
“Crowdsourcing Solutions to Improving the First Year,” Public Purpose, Fall 2016, American Association of State Colleges and Universities
“Google Fiber: Making the Right Connections?” Units, October 2016, National Apartment Association
“What Full-Practice Authority for APRNs Could Mean for Staffing Models,” Journal of the Association of Staff Physician Recruiters, Summer/Fall 2016
“Flying High,” Units, September 2016, National Apartment Association
“Real Estate in College Towns,” The Residential Specialist, September/October 2016, Council of Residential Specialists
“Making the Most of a Moment,” Public Purpose, Summer 2016, American Association of State Colleges and Universities
“5 Tips for Client Follow-Up,” The Residential Specialist, July/August 2016, Council of Residential Specialists
“Treating the ‘Zebra’ Patient,” AOA Focus, June 2016, American Optometric Association
“Playing to Your Strengths,” Public Purpose, Spring 2016, American Association of State Colleges and Universities
“How to Treat Pregnant and Breastfeeding Patients,” AOA Focus, May 2016, American Optometric Association
“The Dynamic Duo,” AOA Focus, April 2016, American Optometric Association
“Turning the Page,” Public Purpose, Winter 2016, American Association of State Colleges and Universities
“How to Improve Curb Appeal,” The Residential Specialist, January/February 2016, Council of Residential Specialists
“Broadcast Views,” Associations Now, July/August 2015, American Society of Association Executives
“Hire Power,” Associations Now, July/August 2015, American Society of Association Executives
Blog Posts
“New York City Taxi Drivers Launch Association in Response to Uber,” post on Associations Now blog, Aug. 14, 2015, American Society of Association Executives
Sponsored Content
“How to Measure the Success of Your Event,” Choose Chicago-sponsored pot on Associations Now site, November 2017
“Want Better Engagement? Make Your Convention Unconventional,” Tourisme Montreal-sponsored post on Associations Now site, October 2017
“Can Encouraging Bleisure Travel Boost Millennial Conference Attendance?” Visit Indy-sponsored post on Associations Now site, September 2017
“3 Tips to Help Property Managers Get More Done,” and “Preventive Maintenance Time Is Now,” National Apartment Association sponsored newsletter articles for Lowes, April 2016
“How to Make Renovations Easier,” and “Learning the Industry’s Needs,” National Apartment Association sponsored newsletter articles for Lowes, February 2016
“Putting Purchasing Power to Work” and “One-Stop Shopping,” National Apartment Association sponsored newsletter articles for The Home Depot, September 2015
“Road Warriors Discuss What They Want — and Don’t — in a Hotel Stay,” sponsored content for USA Today, Oct. 26, 2015
“Stay Comfy and Healthy on Long-Haul Flights,” sponsored content from Qantas for USA Today, July 7, 2015
“Avoid 5 Common Gaps in Insurance Coverage,” sponsored content from Farmers Insurance for USA Today homepage, October 21, 2014
“Meetings for a Mobile Generation,” advertorial for Marriott Meetings, Associations Now, May/June 2014
“Tablets and the Future of Education,” sponsored content from Dell for USA Today homepage, Apr. 28, 2014
“The Art of the RFP,” advertorial for Marriott Meetings, Associations Now, Mar/Apr 2014
Consumer Publications
“Handling Homework,” Back to School, a USA Today magazine, Fall 2015
“Win the Homework Wars,” Back to School, a USA Today magazine, Fall 2014
“Niche Markets,” Washington Flyer, Jan/Feb 2014
